CurlMix, which she and her co-founder husband Tim launched in September , is growing fast, but the company has had to reinvent itself along the way. In , the couple decided to switch from a "do-it-yourself" subscription model to focus solely on ready-made product. Through a series of "learnings" that could have devastated any other founder, Kim was determined to keep going and pivot when necessary. Before CurlMix, Kim founded a social media network for natural hair. The company "failed" but the insights and connections Kim made while building it, lived on. It's about having fun in the process. When you play games [and you don't win], it's not about, 'I want to stop playing games forever,'" she told xoNecole. I don't mind it because at some point, I'm going to win. Here's how Kim plans to reach this audacious goal and the lessons she's learned scaling CurlMix from a small DIY startup to a growing and profitable company. Figure out what people really want Courtesy of Kim Lewis.
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Like couple-preneurs, parent-preneurs, and Millennial entrepreneurs. The duo are also serial entrepreneurs who have launched successful businesses that have brought them closer together. In fact, Kim Lewis says that their business efforts are doubled along with their invaluable partnership. Tim and I like a challenge and always perform better when we get to work on things together. But with any great business, it experienced trial and error when the Lewises formulated ingredients for their products for a spectrum of natural hair types. It was what people kept coming back for. During that process, a trusted adviser challenged her and Tim to figure out what would work best for their brand. I then perfected it over the next few months. Even now, we regularly go back and improve our products based on customer feedback. Building a million-dollar natural haircare company was no easy feat.
Kim and Tim are the co-founders of CurlMix, a clean beauty brand for curly hair. Though CurlMix is making waves in the curly hair space, that wasn't always the case. Their story is one of trial, error, an triumph. After quitting her first job fresh out of college , Kim threw herself into the beauty space. After their first failed startup of a niche social network, she and her husband Tim launched CurlMix , which started as a Do-It-Yourself box for curly hair.